by Scott M. Davis : Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

ISBN : #0787962554 | Date : 2002-09-17

Description :

PDF-47853 | In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn– two of the nation’s foremost experts on brands– map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-dri… Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by by Scott M. Davis

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