by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

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PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity by by Cor Molenaar

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